If you’ve tried your hand at Twitter marketing any kind of service, you probably are quite jaded. Twitter can be notoriously inefficient and that is to put it mildly. It’s not uncommon for people trying their luck at Twitter to blast tweet after tweet (and we’re talking about thousands of tweets here) only to walk away empty-handed. This happens all the time. In fact, this happens so much that a lot of people are under the impression that Twitter flat-out sucks.
Let me tell you, even if you are promoting specialized online design services like PrestaShop designs by Nguyenvincent on Twitter, you can meet with quite a bit of success. It really all boils down to how you approach your project. For example, if you run a PrestaShop design outfit like Vincent Nguyen, you might be thinking that you only need to show pictures of the business or highlight articles, blog posts and other text content produced directly by your business.
Generally, marketers would highlight Vincent’s portfolio of successful Prestashop installations, configurations, designs, and upgrades. They would also play up the commercial success of these clients in the form of gross revenues. Since ecommerce stores definitely push quite a bit of volume, these numbers can be eye-popping. The client’s design philosophy can also be highlighted by the many blog posts or custom branding articles you post on Twitter. So far so good, right? Not quite.
You could easily be forgiven for thinking along these lines but this is not the way to go. You have to understand that Twitter is a volume content platform. You have to give people the volume that they’re looking for so they can develop a level of familiarity with your brand. This is a long-term thing. Accordingly, by simply publishing and republishing high-quality third-party content and mixing these in with your original content, you can get your message across loud and clear.
This doesn’t mean you have to stop showing content about Prestashop or why small businesses shouldn’t contract for such services. Instead, you should focus on showcasing curated content that help add value to Prestashop-based ecommerce outfits without necessarily competing with it. This will help you play up client’s services. You might also select content that can provide some sort of contrast in terms of service philosophy and brand values.
Remember, you’re just trying to build a brand reputation in the eyes of these people. In most cases, people targeting your hashtags would probably have to be exposed to your brand several times before they feel they trust you enough to click on one of your links.
Thankfully, using Twitter scheduling tools, this doesn’t have to be an ordeal. This doesn’t have to be some sort of punishment. You can set everything up well in advance and it will continue to publish all this third-party and original content. You don’t even have to be there. You don’t have to manually make sure that all posts go up. Thanks to these publication tools, Twitter marketing can truly be “set it and forget it” process.