If you are looking to sell car parts on the Internet, you really have your work cut out for you. Putting up an online car parts store is one thing, marketing it successfully is another matter entirely. Too many people confuse these two and end up struggling.
First of all, there are many online car parts resources already available. They have a first-mover advantage. They’ve been in the game far longer than you. They have had more opportunity to build an online automotive spare parts source brand. Just by sheer number of ad exposures, this is not that hard to do. In many cases, they have probably sewn up many different aspects of the online car parts market. Do these factors necessarily mean that you shouldn’t even try? Well, not quite.
You have to understand that like with any other kind of market, there is always a segmentation opportunity. There is always room for specialization. Competitors who try to grab the whole market and try to be all things to all segments of your market will end up biting off more than they can chew. This might prove too much for their brand and it might spread itself out too thinly.
At the end of the day, it really boils down to getting the right products in front of the right eyeballs. That’s right-even if your market of eyeballs is fairly small, if they are a lucrative market, you’ll be better off selling car parts to a smaller group of people with deeper pockets. To get those premium eyeballs, on the other hand, you have to create content. You have to give people a compelling reason why they should check out these products. This content has to be specifically targeted, geared, or positioned. You can’t write content that’s obviously intended for the widest automotive buyer market as possible. That’s not going to cut it.
It’s easy to say that if people are looking for car parts that they would look for you. It’s very comforting to think that if you have anything to sell, your market will actively look for you. The problem with this type of thinking is that you are simply being lazy. You have to make sure that your content also works the other way. Your content should be set up in such a way that it actively looks for your customers. Say what again?
That’s right. You can set up online content for car parts, car accessories, and other car-related products in such a way that your customers actually pass these materials around. We’re talking about viral content here. There’s a lot of mystery regarding the concept of viral marketing but it’s really not mystery at all.
If you know who these people are, who pass on niche-related content, you have 80% of the game figured out. You only need to share the right pieces of content on the right platforms at the right places to get in front of the right eyeballs which produces, of course, the right results. This is how you turbocharge your online car supply store.