There has been a lot of marketing activity in the facial hair styling space. It’s very easy to see why. Places like Primitive Outpost and other beard styling resources have really triggered people’s imaginations regarding male facial hair. Back in the day, if you are sporting a beard, there’s only one way to show off your beard. Thanks to places like Primitive Outpost, the only limit to how stylish, elegant and creative you can wear your facial hair is truly your imagination. There is really no excuse to look shabby or behind the times, thanks to these websites.
If you have gotten on the bandwagon and started your own facial hair styling resource site, please understand that you have your work cut out for you. It seems like the internet works based on trends. Whenever there is a hot trending topic, you can bet that almost everybody and their dog will put up a website trying to corner that market. Male facial styling is not immune to this. If you are thinking of getting into this space, you need to tap the power of social media marketing. Here’s how you do it.
Get on Instagram
The first thing that you need to do is get on Instagram. Get high-quality beard content like those featured on Primitive Outpost and post it on Instagram while targeting niche-specific hashtags. Don’t just post and dump. You also need to be creative in describing the photos. Get into the mindset of the prospective reader. Tell a story. Remember, on Instagram, great pics can only take you so far. In fact, many people, given the right equipment, can shoot amazing photos.
Great photos are part of the game but they are not the whole game at Instagram. You have to pair these great pictures with a nice narrative that frames your photos’ story. This framing helps instruct your viewers how to process the photo. Believe it or not, by simply calling people to action, they’ll be more likely to check out your profile page.
Get on Facebook Groups
Believe it or not, there are already people who are fanatical about facial hair styling. Find these people in Facebook groups and share your content. Make sure you interact. Ask and answer questions. React to people’s posts. In other words, become part of the community. You can’t really build much credibility and authority if you just dump content (along with some links) and leave.
Interlink All Your Content
This is the secret sauce. If you really want to turbocharge the social media marketing results you’re getting, interlink your traffic. What does this mean? Well, if you’re getting traffic from Instagram, try to pass them to your Twitter feed. When you’re getting traffic from Twitter, try to pass them to your Facebook group. This way you get many bites at the apple. You get many opportunities to brand the same set of eyeballs. Eventually, once you display your message several times, people will get the hint. People will get the message and click through to your target website.