Examining the Impact of Uniforms on Brand Identity

Uniforms have a huge role to play in building your brand presence so it’s important that you’re careful when choosing your wardrobe. When it comes to uniforms you most likely dedicate a lot of time to sizes, durability, and costs, but do you ever give a thought to how uniforms affect your marketing strategy? Your company marketing entails more than just website design, business cards, and print advertising. Marketing has a lot to do with brand identity and a surefire way of securing a solid brand identity is through the use of uniforms. A company-branded uniform from Teesnow is usually a good way of building a strong brand presence. Making a good first impression is of utmost importance.

In a business world that is blind-sighted, we’re usually judged based solely on intrinsic features such as ingenuity, dedication, strategic thinking, open-mindedness, and decisiveness. In actual fact, when it comes to creating an impression, the principal method of evaluation has less to do with mentality and more to do with physical appearance.

Although your style of communication, amiability, and professional demeanor play a significant role in the selection process, often times you’re also being evaluated based on how you look. So when a company puts its employees in front of a customer, they cannot allow their reputation to be tainted.

Here are some tips that have been put together to ensure that the appearance of your staff enhances your brand. Whether your company adopts a uniform or not, these branding tips still apply. It is particularly vital to stick to these tips when creating a uniform for your staff.

Improving Your Brand through Appearance

  • Ensure there’s a slim fit and a loose fit available.
  • Ensure there’s more than one sleeve option available for shirting. For instance, not everyone likes short sleeves.
  • Make sure your team members have a choice of colours to choose from. Create a uniform consistent with your brand with a few colourways.
  • Ensure your options are flexible so that your staff is able to choose between pockets or no pockets for shirts and bottoms so as to accommodate the needs of individuals.
  • Make sure the garments have lengths that have been custom ordered or that can be altered. This is usually common with long sleeve shirts and trousers.
  • If possible, let your staff have the opportunity to try a garment on or get fitted before making their orders. Using a size guide can be confusing.

Getting Ready is the Key to Success

Be prepared – reflect on what you’re trying to achieve, and how to dress to echo this.

Wash, iron, and take care of your clothes so that they don’t look worn-out

Ensure that you use accessories that match your outfit, ensuring that you’re well-groomed and well put-together.

Look Professional and Polished

  • Gain a bit of knowledge about the culture within your industry and the proper dress code.

You can always fashion your outfit after a non-neutral colour like lilac, emerald green, or burnt orange. Pair the colour with something more modest.